This is a test but it needs to be at least one hundred characters long. But really, I'm not counting at all. Honestly, I'm not.

In 2009 for most of the UK population purchasing products online was done with trepidation, reviews and star ratings didn’t really exist, customer service wasn’t a social conversation and people were intimidated by forums.

I've been working in start-up environments for the past 10 years, I've noticed a few similarities when it comes to setting up and managing platforms, processes and people.